Touring Article at PerformerMag
My First Tour
Back in 2009, I planned and executed my first tour. I learned a lot of simple things to help make the process simpler. Some of it relates to how to contact venues and I discuss those in the article linked above. I also discuss how I use Google Maps to plan the tour. I wanted to provide a tutorial video for this information as well.
The video below demonstrates how I use Google Maps and Google Docs to plan my tour route and store it for later editing and collaboration (sharing).
Tour Planning Tips
- A tour is geographically and chronologically linear set of shows.
- Have a website - being professional helps venues book you.
- Contact venues with specific dates. It's best to get a yes/no quickly.
- Call the venue by phone to introduce yourself first. They are far more likely to respond to your booking email if they "know you."
- If the date isn't available, ask who else books music in their town. This can lead to a referral of sorts.
"Hi Mary. Joe at ABC Venue suggested I contact you about playing music at your place."
Using Google Maps (& Docs)
If you do NOT have a Gmail account, stop what you are doing and start one. Seriously. There are too many free tools and apps to ignore.
If you have a manager/booking assistant, you can share a folder with your tour planning info, images and other collateral, etc. Sharing the folder is better than sharing each file. Create a folder and share it - then anything you put into that folder inherits the permissions of the folder. It is simpler to organize and secure the information.
I covered this idea in a previous blog. It was focused on music collaboration. but the concepts apply here as well.
Subscribe, Follow, Share, etc.
If you enjoyed this or found it helpful, please subscribe on YouTube and share it on your social media. I'd love to hear from you - so leave a comment too.